We are an upcoming retail house in the states of Andhra Pradesh and Karanataka in Southern India focusing primarily on traditional women wear of India i.e. Sarees. As on 31st March, 2009, we operate 9 retail stores out of which 3 are in Hyderabad, 5 are in Bangalore and 1 in Guntur. We have also hired floor space in leading retail Malls like Big Bazaar for sale of our sarees therein. These 9 retail malls are spread over about 75,000 square feet and are located in two states of Southern India. In our efforts to strengthen our supply chain, we have set up regional distribution centres in Hyderabad and Bangalore.
We started as a retailer of sarees in Hyderabad in August 2005 at a very modest scale with a Retail Outlet of 2000 square feet. In 2005, we hired a retail space in Ameerpet in Hyderabad and displayed the traditional sarees like Silk Sarees, Handloom Sarees, Synthetic Sarees, etc.
We have till today been focusing and concentrating on the sarees segment of women’s wear especially mid range and upper range, with a considerable margin. With evolution of retail industry in India and change in consumer aspirations, we diversified our portfolio of offerings to include other retail goods like Women dress materials, Kids wear and Men’s wear. Currently, we sell different varieties of sarees for different occasions and ready-made apparels for women, men and kids in our retail malls.
Furthermore, as the Indian women have always been busy homemakers the saree has fitted to their changing lifestyle ..
Based on the experience gained during the last 4 years, we believe that Indian Traditional Sarees continue to dominate the women wear trend in India particularly southern part of India.